Online communication is fast and easy. Unsurprisingly, entrepreneurs and individuals alike love to exchange ideas and conduct business over the Internet. Even if the world’s language is English, not everyone can be addressed in that language. Most people prefer to communicate in their own language.
Language and imagery make up the website. This makes it possible to prepare web offers specifically for target groups so that the content can be understood. Search Engine Optimization (SEO) also helps generate high traffic for search queries. This is especially true for linguistic content. And this content should be easily understood by the target groups.
Localizing web content is very important, especially in business. This ensures that the content of a global company is generally read and understood. This is the only way to purposefully attract and retain new customers.
Language as a means of attracting and retaining customers
The same languages are spoken in many countries, but the culture is still very different. One example is Portuguese. It is the official language of Brazil and Portugal. However, there are regional differences in use. It is similar to English as well as German. Spelling and vocabulary vary greatly from country to country. ISPs should pay attention to this.
Even if the Swiss, Austrians and Germans can exchange ideas without any problems, they still have their own country-specific characteristics. This applies not only to language, mentality and spirit of the times are sometimes far from each other. In addition, fashion, culture and humor also play an important role in the marketing of goods and services. If a provider is wrong with their humor, they may offend their customers. Then sales can no longer be expected.
Avoid negative ads
Negative comments are bad too. They spread faster than positive judgments. A dissatisfied customer has a much greater impact on their environment than a satisfied customer and can create negative advertising. Negative opinions quickly become independent, especially on social media. It is better to immediately find the optimal address and know exactly the customers and target groups in order to avoid blunders.
Language Versions or Country Versions – A Matter of Budget and Success
The language versions provide a targeted appeal to customers who do not want to communicate in global English. Search engine optimization also helps to improve search engine rankings. Language versions are a good basis for this.
SEO by language means less hosting costs than SEO by country. Costs are kept within reasonable limits as there is no need to create and maintain a separate website for each national publication. The website is aimed at people living beyond national borders, with no regional differences at all. The main thing is that a basic understanding is given. Currencies, units of measure and contacts also cannot be adapted to local conditions.
However, country-specific SEO has its advantages. You can work more specifically with country versions. Here, users are addressed in an even more differentiated manner. However, cultural and linguistic skills are required. The task of presenting content is best performed by translators from the respective countries. This ensures that the address is correct. Local contacts, travel itineraries and postage can also be displayed in a targeted manner, without the user having to search tables for them. Usability is improved. This, of course, also increases personnel and financial costs. But it’s worth it, because the sales success is evident.
Well-known domain extensions build trust
A top level domain (TLD), that is, the ending of a website’s name, is also critical to the trust of Internet users. TLD is the highest level of name resolution. The Spanish version of the Meier website may be registered under the Spanish top-level domain .es, that is, at the URL www.firma-meier.es. The Portuguese version can be www.firma-meier.pt.
If the desired name is already taken, many entrepreneurs switch to exotic endings such as .tv from the island nation of Tuvalu in the Pacific Ocean or .ro domains for Romania. These top-level domains can be used without restrictions. On the other hand, the .name top-level domain is reserved for individuals or families only. Companies cannot use them.
The exotic ending does not enjoy the same credibility as the famous German .de ending. Google also lists pages with country extension higher in search engine results lists than third-party top-level domains. Choosing a .de ending combined with a search term is a big step in search engine optimization. Together with it, the rating of the site rises, and with it the number of visitors.