Local Page Optimization for Small and Medium Enterprises Explained by Example
Before any marketing activity, it is important to define the target group to which the marketing is directed. The websites of small and medium enterprises (SMEs) are mainly targeted at the regional local target group with their services. How this fact affects internet marketing and how it relates to SEO is described below:
Joinery does not have to be sold all over the world. Let’s start with a concrete example to illustrate this: The (fictional) carpentry workshop Christos from Ahrensburg not only wants to convince existing customers with his website, but mainly to interest potential customers looking for carpentry services in the Ahrensburg area. in the Internet.
This now opens up opportunities for online marketing that good SEO professionals know how to use: on-page optimization that targets the company’s local target group.
This is what local optimization looks like on a page
The most prominent place to put your keywords is in the headline. Here you must use the name of the company or service in combination with the location (for example, here: carpentry interior work in Ahrensburg). Other good places for these keywords that shouldn’t get in the way of reading are subheadings.
When optimizing on a page, a general rule of thumb when including keywords is that they will rank higher by the search engine if they are closer to the beginning of the text.
Google Goes Local Take advantage of this
In addition, Google localizes the IP addresses of users. For example, Google knows that a user from the Ahrensburg area is looking for a carpenter. But of course there are several carpenters in Ahrensburg with the same services.
However, this is where the on-page content optimization mentioned above comes into play. With a good locally optimized site, the chances of being at the top of the SERP are much higher.